Thursday, October 10, 2013

#NotSuccessful

By Jillian Clarke

The trend that began all trends: the hashtag. Twitter was the first social media outlet to use the hashtag to connect its users to related content. The simple # has proven to be a successful marketing tool for businesses and topics alike, which is why other social media sites have adopted it, such as Vine, Instagram, and now Facebook.

Because the hashtag has been around for a few years, most of us have become accustomed to how it works and connects us to content; however, Facebook has thrown us a curveball. An article on Entrepreneur.com has explored Facebook's unsuccessful attempt to implement the trend into its network. Instead of connecting users to related content, clicking on a Facebook hashtag will only take you to content that you are connected to on Facebook. The article goes on to explain that the Facebook flop will most likely switch to the original use of the hashtag.

We can only hope.

Personally, I would be just fine if Facebook got rid of hashtags altogether. A lot of times, hashtags are made up, too long, not relevant, or plain stupid. So, if I only had to see them on three social media outlets, that would be great. Only the future will tell!

What do you think about hashtags on Facebook? #lovethem or #leavethem?


-j.Clarke

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